Global creative talent network Genero has appointed former Google executive Chris Dodson managing director for Australia & NZ.
Dodson spent six years leading YouTube’s consumer & business marketing in Australia, before moving to London to build and lead YouTube's Subscription and Music business across EMEA.
He has returned to Sydney to take up the role.
“It's so exciting to be part of Genero's next chapter of growth and I'm thrilled to support AUNZ marketing teams as they leverage Genero's innovative platform and vast on-demand creative network," he said.
Dodson was more recently CEO of Wild Nutrition, a pioneering and private equity-backed health brand in the UK, and was partner and CMO at Two Island Ventures, a venture capital firm with a keen eye on emerging brands in the consumer and technology sectors.
His appointment follows the recent hiring of ex-Hogarth COO Chloe Lane as MD, global client solutions, with a number of additional roles now being added globally following new investment from Acorn Capital.
“The moment we met Chris, we recognised how much he would bring to our business in Australia & NZ, as well as globally," said Mick Entwisle, CEO and co-founder of Genero.
"He’s a globally innovative, creative and commercial leader with deep experience across the advertising and marketing industry, and will bring a lot of value to our clients.
"He has first-hand knowledge of the challenges marketers are facing, and we’re so excited about the strategic experience and skills he brings to the team."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.