Chery Motor Australia and UM Australia have partnered with fashion publication Vogue Australia for the launch of two vehicle models, the Omoda E5 and Tiggo 4 Pro.
The cross-platform campaign has been designed to build awareness of the Chery brand among Gen Z and Millennial consumers which is 68% of Vogue Australia's total audience.
Vogue Australia will co-host the exclusive Australian launch of the new Chery models in Sydney this week with Chery ambassador Erin Holland, hosting up and coming designers and the pick of Sydney’s creative community who have featured on the pages and posts of Vogue Australia.
News Corp Australia managing director of client partnerships Lou Barrett said the team is thrilled to partner with Chery and UM.
"This campaign is a prime example of how we leverage data-led strategies, creativity, and multi-platform reach to connect brands with the right audiences, ensuring we exceed client expectations and set new benchmarks for industry success," Barrett said.
Chery Motor Australia CEO Lewis Lu said this is a landmark event for Chery.
"As we launch two innovative new models, including our first electric vehicle, the Omoda E5, and the street-smart new compact SUV, the Tiggo 4 Pro, and we are delighted to partner with Vogue Australia, one of the world’s most prestigious brands for this celebration of innovation," Lu said.
"Collaborating with Vogue Australia highlights Chery’s innovative and refined style, and this event truly represents an expression of technology and fashion through the shared values of Vogue Australia and Chery.”
UM Australia CEO Anathea Ruys said bringing together two brands who share a passion for style, innovation, and forward-thinking was a natural choice.
"By collaborating with one of the most iconic voices in fashion, Chery directly engages with a new generation of Australian consumers who value best-in-class design and seamless, modern living, an ethos they also stand by," Ruys said.
"This partnership reflects Chery’s commitment to delivering vehicles that are not just functional, but a lifestyle choice, we’re delighted to see our idea come to life.”
The campaign includes native content, high impact ad formats and multi-format video that will run across Vogue Australia’s digital, print and social channels and amplified across the wider News Corp Australia network including news.com.au.
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