Food manufacturing business Simplot Australia has appointed CHEP creative agency.
Simplot Australia, which has been part of Australian and New Zealand lives for generations, creates its food by maximising value from Australian grown produce and global seafood.
The account was awarded after a competitive pitch process and work will begin in February with strategic direction, ideation and production for brand campaigns, product launches and always on activity.
CHEP CEO Lee Leggett said she's thrilled to be partnering with Simplot.
"Their business and brands are iconic," she said.
"The pitch process was brilliantly run, and we’re looking forward to collaborating with their team to build a brand that not only resonates with our consumer but also drives lasting growth through bold creativity and strategic thinking."
CHEP managing director, Melbourne, Thomas Penn, echoed her excitement about the win,
"We look forward to helping Simplot continue to build on the incredible success of the amazing brands that make up its business," he said.
"It’s going to be a lot of fun."
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