CHEP Network has promoted Tash Johnson to national head of integrated production.
Johnson has led campaigns including Samsung’s Flipvertising and Performance Enhancing Music, Karicare’s Anne Geddes’ Feed the Real, and IKEA Australia’s The Uncreakening.
She will be responsible for ensuring CHEP’s production capabilities are connected and streamlined across disciplines including film production, editing, 3D animation, motion design, sound recording, VFX, content creation, social and influencer management.
She will also be responsible for ensuring CHEP Network’s clients can leverage the market-leading skillsets and capabilities across fellow Clemenger Group agencies such as experiential agency, Traffik, and the Group’s production arm, MADE:THIS.
Johnson said connecting the agency's many production capabilities will only further strengthen its offering and produce exceptional creative outcomes for its clients.
“I’m also excited to explore the benefits that emerging technologies such as Generative AI are bringing to the production process, to keep CHEP Network ahead of the curve in our field.”
CHEP chief creative officer Gavin McLeod said Johnson is the kind of person who goes the extra mile to turn crazy-good ideas into reality.
"She firmly believes that to do right by our work – and our people – we must evolve and adapt for the future, by being at the cutting-edge of innovation in creative production.”
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