CHEP Network has been appointed Heide Museum of Modern Art’s agency partner across media, data and marketing effectiveness.
The partnership will see CHEP Media take strategic leadership of Heide’s data and media requirements, including planning and buying media across owned, earned and paid channels in a bid to showcase its acclaimed modern and contemporary art collection to new audiences.
The team has also applied marketing effectiveness principles and key category data analysis to deliver a greater understanding of Heide’s potential audience, insight that has established a framework for their communications to have even greater impact in the coming years.
Heide Museum of Modern Art executive director, Tim Sligo, says the team is delighted to be partnering with CHEP Media.
"Their strategic and data-led media capabilities coupled with their creative vision resonated seamlessly with our ambitions for Heide, and we are thrilled to commence our partnership to help grow our brand," he says.
CHEP Media chief media officer, Anna Cherry, says Heide is a Melbourne cultural institution.
"And one with an incredible vision of making the most of tomorrow by understanding our history," says Cherry.
"It’s a wonderful honour to partner with the team at Heide to tell its remarkable story to a broader audience and contribute to its ongoing growth and success.”
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