Bupa has appointed CHEP Network its lead marketing agency for Australia, with support agencies 2045, Six Black Pens, and Scooter also added to the roster.
Bupa Health Insurance marketing general manager Naomi Driver said the new agency model would help support development and execution of Bupa’s creative campaign needs.
“As we continue to evolve our brand and vision, we wanted to refresh our approach to how we work with our creative agencies,” Driver said.
"Our new network brings together a tight suite of agencies who will understand us, our brands and our customers intimately and work with us to collaborate on some exciting future projects."
As part of this transition, Bupa will be ending its 3.5-year relationship with Thinkerbell, which has been behind recent marketing campaigns such as Good health is contagious.
Driver thanked Thinkerbell for its contribution.
“We’ve had an incredible partnership with Thinkerbell," Driver said.
"I want to thank the team for working with us to produce some memorable and successful campaigns, but also for their commitment to our brand and our people."
CHEP Network chief executive officer Lee Leggett said it is incredibly meaningful to become a partner of an iconic brand that cares deeply about the wellbeing of Australians and creating healthier, happier lives.
"We’re ready to support Bupa’s ambition to provide care to their millions of customers and transform the way healthcare is done," Leggett said.
CHEP Network will support Bupa across all its Australian businesses including health insurance, dental, optical, hearing and aged care.
The new agency model starts in October.
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