Interestingly there were no winners awarded in the mobile category at the annual ADMA AC&E Awards - a surprise considering the explosion in mobile usage, but a signal that agencies and brands still aren't getting advertising on mobile right.
The late Neil Lawrence was entered into the Hall of Fame and Brendon Cook, CEO of Ooh! Media, was named marketer of the year.
Here's the fulll list of winners:
Ambient or Experiential
Winner: Traffik (with Pulse Communications), eBay Virtual Reality Department Store, eBay
Highly Commended: TBWA Melbourne, GAYNZ, ANZ Australia
Apps
Winner: Mobiddiction, Wild About Whales, NSW National Parks & Wildlife Service
Highly Commended: CHE Proximity, Black Mirror, CHE Proximity
Art Direction
Winner: Society, Stoneleigh No.50: The Instagrammable House, Pernod Ricard / Stoneleigh Wine
Best Use of Search
Winner: Match, Always On Regional NSW Search Engine Marketing, Destination NSW
Highly Commended: Bohemia Group, Becoming Simple By Adding Complexity, Steadfast Insurance
Highly Commended: Sparro, Always On Search Engine Optimisation Program, Destination NSW
Branded Content
Winner: Clemenger BBDO Melbourne, The Boys, Bonds / Pacific Brands Underwear Group
Highly Commended: TBWA\Sydney, Uncrushable, M.J. Bale
Broadcast: TV, Cinema, Radio
Winner: TBWA Melbourne, ANZ's Continued Push for an Equal Future, ANZ Australia
Highly Commended: Clemenger BBDO Melbourne, The Boys, Bonds / Pacific Brand Underwear Group
Copywriting
Winner: WiTH Collective, Optus Olympics, Optus
Highly Commended: TKT Sydney, SoupTube, Campbell's Soup Australia
Customer Acquisition Campaign
Winner: TBWA\Sydney, RaboDirect Shonky Savers, RaboDirect
Highly Commended: MercerBell, Pirates of the High Fees, World First
Customer Retention/Loyalty Campaign
Highly Commended: CHE Proximity, Telstra Business Check In, Telstra Business CRM
Highly Commended: Clemenger BBDO Melbourne, Repurchase Reminder Lucky Dip, Mercedes-Benz Australia (A Daimler Company)
Data Analytics & Planning
Winner: Ogilvy Australia, 90 Ways to Say '$1 Chips', KFC Australia
Highly Commended: WiTH Collective & Fairfax Media, Fairfax Media Independent News for Independent Thinkers, Fairfax Media
Data Strategy
Winner: CHE Proximity, Telstra Business Check In, Telstra Business CRM
Data Visualisation
Winner: Wunderman-Bienalto, Interactive Buildings: Planning law, in 3D, NSW Planning & Environment
Highly Commended: Isobar, UMOOD, Uniqlo
Data-Driven Mail
Winner: Clemenger BBDO Melbourne, GLC Hologram, Mercedez-Benz
Digital & Social Advertising
Winner: TRACK - DDB GROUP (in collaboration with MediaCom and FB), GET CASH, Westpac
Highly Commended: Clemenger BBDO Melbourne, The Boys, Bonds / Pacific Brands Underwear Group
Digital: Website & Microsites
Highly Commended: Adrenalin, UNSW International Responsive Website, UNSW International
Highly Commended: Hard Hat Digital, Deakin Explore, Deakin University
E-commerce Website & Marketing
Winner: AFFINITY, Sleep is Back, Love To Dream (LTD)
Highly Commended: Hard Hat Digital and Shopify Ninja, Deakin University Merchandise Website, Deakin University
Email Marketing
Highly Commended: MercerBell, How Foxtel Turned Email into Entertainment, Foxtel
Highly Commended: MercerBell, How Data Turned Toyota from Car-Focused to Customer-First
Integrated Campaign
Winner: BMF, Supermarket Switch Challenge, ALDI
Highly Commended: TBWA Melbourne, ANZ's Continued Push for an Equal Future, ANZ Australia
Highly Commended: Lawrence Creative Strategy, Feels Like Home, Qantas Airways Limited
Integrated Campaign - Small Budget
Winner: Havas Media Australia, Re-Pie-Cling, Goodman Fielder - Pampas
Highly Commended: WWF-Australia, Safe Passage for Sea Creatures, WWF-Australia
Media Campaign
Winner: TKT Sydney, SoupTube, Campbell's Soup Australia
Highly Commended: TBWA Melbourne, GAYNZ, ANZ Australia
Mobile Marketing
No campaigns were awarded in this category.
Most Effective Use of Content
Winner: Showpony Advertising, Hands Off Our Ambos, SA Health
Highly Commended: Columbus Agency, A Campaign 65 Million Years in the Makring - Jurassic World: The Exhibition, Museum Victoria
Not-for-profit
Winner: BMF, Stop it at the Start, Australian Government - Department of Social Services
Highly Commended: The Works, The Fading Symphony, MND Australia
Highly Commended: Showpony Advertising, Hands Off Our Ambos, SA Health
Highly Commended: The Works, The Ultimate Death Scene, Sea Shepherd
Out-of-home
Winner: Clemenger BBDO Melbourne, The Boys, Bonds / Pacific Brands Underwear Group
Highly Commended: WiTH Collective & Fairfax Media, Fairfax Media Independent News for Independent Thinkers, Fairfax Media
PR Campaign
Winner: TBWA Melbourne, ANZ's Continued Push for an Equal Future, ANZ Australia
Highly Commended: TBWA\Sydney, Uncrushable, M.J. Bale
Highly Commended: BMF, Stop it at the Start , Australian Government - Department of Social Services
Social Media Campaign
Winner: Showpony Advertising, Hands Off Our Ambos, SA Health
Highly Commended: Clemenger BBDO Melbourne, The Boys, Bonds / Pacific Brands Underwear Group
Highly Commended: Leo Burnett Melbourne, Preserved Memories, SPC Ardmona
Highly Commended: SapientNitro, Three Seconds that Revolutionised Retail, Target Australia
Use of New Technologies
Highly Commended: Isobar, UMOOD, Uniqlo
Highly Commended: Optus, Cash by Optus, Optus
UX, Interface & Navigation Design
Winnner: Isobar, Banker Desktop, ANZ
Highly Commended: Yump, Thankyou Track Your Impact, Thankyou
Excellence Awards
30Below Young Marketer of the Year
Winner: Maureen Teague, HIF
30Below Young Creative of the Year
Winner: Melissa Hawkett, 303 MullenLowe
Marketer of the Year
Winner: Brendon Cook, oOh! Media
Creative of the Year
Winner: Steve Coll, WiTH Collective
Jon Clark Award for most outstanding contribution to the industry
Winner: Luke Brown, AFFINITY
Hall of Fame
Winner: Neil Lawrence
Pinnacle Awards
Innovation Award
No campaign was awarded in this category.
Most Courageous Client
Winner: Clemenger BBDO Melbourne, The Boys, Bonds / Pacific Brands Underwear Group
Best Customer Experience
Winner: Isobar, Banker Desktop, ANZ
Grand Prix
Winner: Clemenger BBDO Melbourne, The Boys, Bonds / Pacific Brands Underwear Group
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