CHE Proximity has been crowned Agency of the Year at the AdNews Agency of the Year Awards.
CHE Proximity won four awards on the night, including Victorian Agency of the Year, Customer Experience Agency of the Year, Best Use of Data, and Digital Campaign of the Year for The Hearing Test In Disguise.
Its parent group, Clemenger BBDO, also won Advertising Network of the Year.
The Monkeys, a finalists for Agency of the Year, won NSW Agency of the Year.
Ad of the year was also handed to The Monkeys and Meat & Livestock Australia for its summer lamb campaign. It’s the second year in a row the annual campaign has won the accolade.
Independent Agency of the Year went to The Royals.
The AdNews Effectiveness Award, which was introduced this year, saw two campaigns recognised. One, which showed effectiveness with a commerical outcome, the other, effectiveness in behaviour change.
The People and Culture Award went to REA Group.
Woolworths was named the AdNews Brand of the Year award, with judges noting the brand's incredible turnaround.
For the full list of winners, see below.
Tom Dery and Tom McFarlane were jointly entered into the AdNews Advertising Hall of Fame.
Read a profile interview with 'The Toms’ here.
Congratulations to all the winners, whose great work and business performance deserves to be recognised, and thank you to our sponsors for their support.
The Winners:
NSW Agency of the Year
The Monkeys
VIC Agency of the Year
CHE Proximity
State Agency of the Year
BCM
Digital Agency of the Year
Ogilvy Australia
Specialist Agency of the Year
Traffik Group
Customer Experience Agency of the Year
CHE Proximity
PR Agency of the Year
Eleven
Production Agency of the Year
FINCH
In-House/Bespoke Agency of the Year
Myer@Clemenger BBDO Melbourne
Independent Agency of the Year
The Royals
Small Agency of the Year - Independent
Storyation
Small Agency of the Year - Network
TKT Sydney
Emerging Agency of the Year
Poem
Advertising Network of the Year
Clemenger BBDO
Media Campaign of the Year
Host/Havas, Palau Pledge
Small Budget Media Campaign of the Year (Less than $250,000)
Host/Havas, Palau Pledge
Digital Campaign of the Year
CHE Proximity, The Hearing Test In Disguise
Ad Campaign of the Year
BMF, ALDI Good Different
Ad of the Year
The Monkeys, Celebrate Australia
Best Use of Mobile
Ogilvy Australia, Melbourne, AAMI SmartPlates
Best Use of Data
CHE Proximity, The Hearing Test In Disguise
Best Use of Technology
Ogilvy Australia, Melbourne, AAMI SmartPlates
The Branded Content Award
TKT Sydney, Wasteland with a V’ a game mod by V Energy.
The UnLtd Award
Cummins&Partners / History Will Be Kind
Stop The Horror
Game Changer
Host/Havas, Palau Pledge
The AdNews Effectiveness Award
The Monkeys, Celebrate Australia
Clemenger BBDO Melbourne, Meet Graham
Brand of the Year
Woolworths
People and Culture Award
REA Group
Congratulations to The Toms.
A word from Maurice Saatchi.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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