CHE Proximity has made its managing director roles redundant as it prepares to keep the agency afloat throughout the coronavirus pandemic.
Vanessa Nicol, who was MD for the Sydney office, was made redundant after just over a year in the role.
Nicol joined the agency last year from the wider Clemenger Group where she had been managing partner in the New Zealand team.
She has also previously been head of Telstra at OMD Australia and group head at M&C Saatchi Sydney where she led the Optus account.
A Melbourne MD was due to start with the CHE Proximity but CEO Chris Howatson says their start date has been delayed until January 2021.
"It was a terribly tough decision, and one not reflective on individual performance, but made to protect the jobs of the wider agency as we best manage the changes in our client businesses," Howatson said in a statement.
"The role of the MD position will managed by myself with the support of the wider CHEP management group as we continue to support our clients with whatever they need to maintain their businesses throughout this time. We anticipate restoring the roles in 2021. As always, we support anyone who leaves our business in the most generous and caring ways possible."
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