Generative AI technology group OpenAI has agreed to pay for Financial Times for its content to train ChatGPT.
Commercial details of the licensing agreement have not been revealed but previous deals indicate payment will be in the multiple of millions.
ChatGPT users will be able to see select attributed summaries, quotes and rich links to Financial Times journalism in response to relevant queries.
News publishers have been agitating to be paid for their content which is being used by AI players to enhance their product.
The New York Times is suing OpenAI and Microsoft for using millions of articles without payment.
The latest agreement follows OpenAI deals with US national news agency Associated Press, Germany's Axel Springer, France's Le Monde and Spain's Prisa Media.
The Financial Times said the deal recognises the value of its journalism and will give early insights into how content is surfaced through AI.
"It’s right, of course, that AI platforms pay publishers for the use of their material,” said FT Group CEO John Ridding.
And the publisher wants to explore the practical outcomes of news sources and AI.
“We value the opportunity to be inside the development loop as people discover content in new ways," said Ridding.
"As with any transformative technology, there is potential for significant advancements and major challenges, but what’s never possible is turning back time. It’s important for us to represent quality journalism as these products take shape – with the appropriate safeguards in place to protect the FT’s content and brand.
"We have always embraced new technologies and disruption, and we’ll continue to operate with both curiosity and vigilance as we navigate this next wave of change.”
Brad Lightcap, COO of OpenAI, expressed enthusiasm about the evolving relationship with the Financial Times.
“Our partnership and ongoing dialogue with the FT is about finding creative and productive ways for AI to empower news organisations and journalists, and enrich the ChatGPT experience with real-time, world-class journalism for millions of people around the world," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.