Channel Factory, a global brand suitability platform for YouTube, has bolstered its leadership team in the region, promoting James Rose to MD of Australia and appointing Linus Hjoberg to the newly created role of MD of New Zealand.
Rose has more than 10 years’ experience in sales and adtech, having held roles at MiQ, Amobee and Interplay Media before joining Channel Factory.
With over 20 years of experience in the media and advertising industry, Hjoberg has held a number of leadership roles including CEO at MediaCom Sweden (now EssenceMediacom) for 13 years and Managing Partner at OMD Wellington.
Within their respective roles, Hjoberg and Rose will be responsible for the overall commercial and operational growth of the ANZ business, and helping agency and brand clients deliver content-suitable, contextually relevant and inclusive campaigns across social video.
Rose said since joining Channel Factory 18 months ago, the business has gone from strength to strength expanding not only in ANZ but APAC as well.
"I am excited to step into this role and continue to work with the incredible team and our partners as we evolve into our next era of growth and innovation," he said.
Hjoberg said he is super impressed by the amazing team and Channel Factory’s dynamic technology and capabilities.
"I am joining at a really interesting time where more than ever the industry is looking to find better ways to improve the transparency and control they have over their digital investments. And I look forward to partnering with Channel Factory’s clients to help them solve these evolving challenges," he said.
Alex Littlejohn, MD of APAC at Channel Factory, said the new appointment and promotion cements a continued focus on accelerated growth in APAC through Channel Factory’s offices in Melbourne, Sydney, Vietnam, Philippines and Singapore.
‘’James has been a great asset to the APAC team over the past year. His market expertise and commercial experience will play a crucial role in the company’s growth trajectory in Australia," he said.
“I’m also pleased to welcome Linus Hjoberg into the fold. Linus brings in years of valuable industry experience to Channel Factory and I could not be more excited to see him join the team as we continue to scale in the region and bolster our relationships with valued clients and partners across ANZ.”
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