oOh!media announced the appointment of Cathy O’Connor as managing director and CEO starting early next year.
She comes from Nova Entertainment where she has been chief executive for 12 years. Before that she spent five years as managing director of DMG Radio.
Her appointment follows a global search for a replacement for founder and CEO Brendon Cook, who earlier this year announced his intention to stand down from the role after more than 30 years.
O’Connor describes outdoor as one of the most exciting sectors in the Australian media industry.
“Despite the challenges of 2020, the out-of-home sector is an exciting place to be in, with strong growth prospects and increasing prominence in a digital future,” she says.
“oOh! is a great business with an extensive national reach backed by both leading data smarts and a fantastic team of professionals that are the best in their field.
“I am looking forward to joining the team and building on oOh!’s success and guiding the Company’s next phase of growth.”
Brendon Cook will continue to consult to the company until at least the end of 2021.
Tony Faure, chair of the oOh! board, says the role attracted a high-quality field of candidates.
"We would also like to place on record our thanks to Brendon for his continued commitment and professionalism in navigating through the pandemic, and for agreeing to stay on until the end of this year.” says Faure.
“Cathy, who is highly regarded by the industry, brings extensive experience as a leader of successful media organisations, and in her most recent role at NOVA, has created significant value.
“She brings a range of qualities which we felt were suited to taking the business through its next stage of growth, in particular her proven success in steering a media sales organisation, leading the technology strategy and driving organic growth initiatives, even in the most challenging of environments.
“Cathy has a balanced and engaging leadership style and brings a number of other qualities that we felt were important for the business, including a demonstrated ability to drive efficiencies, develop great teams and build strong networks in both the corporate and agency environments."
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