Online retail marketplace for home and lifestyle products, MyDeal.com.au, has appointed Ryan Gracie as chief marketing officer to drive the customer value proposition and brand growth.
Gracie, who takes the role at the ASX-company after five years as CMO at Catch, brings more than 20 years’ marketing experience at leading brands in the retail and e-commerce sector. He has also been global marketing director of Funtastic and senior marketing roles at JB Hi-Fi and APN Online.
“I’m eager to join such a high calibre team at a pivotal moment in MyDeal’s growth journey," he says.
"Underpinned by a formidable proprietary platform, I see tremendous opportunity to significantly grow the company in the near term through an enhanced customer value proposition, sophisticated marketing, merchandising and sustained brand growth.
“As Australian’s embrace and transition to shopping online more often, MyDeal is ideally placed to capture this increased demand.
"By offering leading brands, superior products, and best in class marketplace sellers across multiple categories, MyDeal gives customers great value coupled with a superior shopping experience. This is a business loaded with potential and brimming with opportunity that’s full of talented and passionate people. That’s what genuinely excites me.”
MyDeal CEO Sean Senvirtne: “Ryan is a strategic addition to MyDeal’s leadership team as we prepare for the next stage of growth and harness the capability we have built into our proprietary platform.
“Ryan is a marketer of the highest calibre in Australian online retail, having most recently participated in scaling a business from $190 million to being one of the largest online retailers in the country in just five years.
"He will play a key role in growing our business by ensuring even more Australians are shopping for home and lifestyle products at the lowest prices through MyDeal.
“MyDeal has had a solid start to 2021 reporting strong results across all key metrics. We are pleased to advise this growth has continued in the months of April and May, with gross sales up on the prior corresponding period, despite last year’s figures being assisted by COVID-19 lockdowns."
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