Real estate digital media and agent services business View Media Group (VMG) has acquired proptech company The Today Business (TTB).
VMG executive chairman Antony Catalano said: “The transaction brings not only Australia's best lead-generation platform into the group but a team of people that are the best in the business, led by experienced real estate tech executives Simon Kent and Trent Casson.
“This is a critical part of the property ecosystem we are building at VMG as it establishes relationships at both ends of the property sales transaction.”
VMG now owns 72% of Australia’s 3rd largest property portal, realestateview.com.au, a shareholding in utilities connections platform Beevo and is the largest shareholder of leading data and AI business Propic.
VMG recently announced an investment from Seven West Media group which, when combined with investments from ACM owners Antony Catalano and Alex Waislitz, takes the cash and media available to VMG at more than $100 million.
The tie-up with Seven and Catalano and Waisltitz’s regional media company ACM, results in VMG reaching more than 90% of the Australian population every month.
The Today Business managing director Simon Kent said: “We are thrilled to be joining VMG on what is an incredibly exciting path in front of us. Having worked with Antony for many years at Domain, and more recently as Chairman of TTB, we are fully on board with his vision for VMG and his approach is the perfect fit for our business and our growth plans.”
TTB currently provides performance marketing support for realestateview.com.au and has an exclusive arrangement with Propic/Concierge as part of the Acquire AI solution. They also provide performance marketing services for ACM.
Catalano said: “I’m personally really looking forward to Simon and Trent joining the VMG Executive team and bringing their wealth of experience in the property sector to VMG and the businesses within it.
“This is the first of many announcements VMG expects to make as we continue to build out our property ecosystem that will push hard into the $300 billion real estate transactional market.”
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