Specialist property media agency The Today Business has rebranded to Today Media, six years after beginning operations and achieving $10 billion in project sales.
Today Media was wholly acquired by Antony Catalano's business management consultancy VMG in October 2022.
Combined with the recent acquisition of The Property Agency, the rebrand helps reposition VMG as having a complete go-to-market solution for developers and project marketers.
Today Media managing director Simon Kent said The Today Business launched because the team felt there was a better way to market and sell property.
“Our client list continues to grow with recent wins including Sherpa Property Group’s Palm Beach project, Core Property Partners The Sovereign Collection (QLD), Dasco for their upcoming project in Waterloo (NSW) and continuing to work exclusively as Thirdi’s media agency on their next incredible project Hume Place, over the Crows Nest metro station (NSW)," Kent said.
The rebrand to Today Media also launches a new positioning for the business, which aims to capture the commitment to continuous improvement: Driven by progress. Obsessed by performance.
VMG chairman Antony Catalano said congratulations to Simon Kent and the whole team at Today Media for achieving such fantastic results in the last six years.
"In what has been a challenging period at times for the development category with COVID and the cost of construction impacting projects, the team have continued to grow and outperform the category," Catalano said.
“With our recent acquisition of The Property Agency (TPA) we now have an unparalleled end-to-end solution for off-the-plan developments."
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