Australian cashback platform Cashrewards has appointed Zara Cobb chief marketing officer.
With 20 years of experience spanning both the European and Australian markets, Cobb has collaborated with brands including Danone Nutricia and Westpac Group.
She was most recently a part of the ELT at broking powerhouse Lendi Group, where she was chief growth officer (previously CMO).
At Lendi Group, Cobb was part of the team that helped to manage the merger between Aussie Home Loans and Lendi.
She also has an extensive media agency background, supporting clients from multiple industries both in Australia and the UK.
“This is an exciting time for Cashrewards as we continue to grow as a business, enhance our member experience, and look for ways to provide 'moments of YAY' for our members, merchants and partners," Cashrewards CEO Anthony Seymour-Walsh said.
"We are fortunate to have Zara join our team at a pivotal time in our growth and we are excited to benefit from her expertise across our many marketing initiatives and beyond."
Cobbs said she's thrilled to be a part of the next chapter of cashback in Australia.
“From the moment I met the team, I knew this was the absolute right next step - with an inclusive culture, a collaborative mindset and an ambitious plan for future growth I am honoured to play a part in Cashrewards’ success."
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