Woolworths' Cartology will be the exclusive retail media partner for BIG W, launching an expanded advertising offering.
Cartology’s BIG W offering will include a new front of store digital screen network, expanded In-store point of sale products and digital advertising across bigw.com.au. The products are expected to be in market by September 2022.
BIG W has 176 stores and 18 million monthly visits to www.bigw.com.au.
Mike Tyquin, managing director Cartology said: "It's no secret that retail media is a growing industry.
"BIG W is a much loved brand for Aussie families and our partnership is an important step in expanding our Everyday Needs proposition to enable brands to connect with those BIG W customers.
"With Cartology, brands have a unique opportunity to reach their customers with unrivalled retail media touchpoints to inform, inspire and drive purchase across one of Australia’s most trusted brands - BIG W.
“For our clients, the partnership will unlock new products, new capabilities, deeper customer understanding and more impactful solutions to deliver real customer impact and help brands grow."
Sophie Hicks Lloyd has been appointed head of client partnerships and sales - BIG W. She joins Cartology from Network 10 where she spent almost six years, most recently as digital sales director.
She will lead the launch of Cartology’s BIG W proposition with clients.
BIG W’s Commercial Director, Amanda Lunn says “BIG W’s partnership with Cartology marks a key moment for our business and partners.
"It not only provides us with exciting new opportunities to elevate the brands Aussie families know and love, but also creates an easier shopping experience by connecting our brands and customers.
"We’re excited to work closely with the team at Cartology to make a real difference for families as BIG W becomes famous for our family favourites in apparel, all things baby and kids, celebrating family moments and everything home. We also look forward to elevating further some of our key events including Toy Mania and Easter."
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