Broadsheet has appointed Paul Bates commercial director.
He joins the publisher from Cartology, the retail media unit of Woolworths, where he was general manager of agency and client partnerships. Before that, he held senior positions at REA, Yahoo7 and Fairfax Media.
Bates, reporting to managing director Sian Whitaker, will lead the sales, studio, design and audience teams.
“I am delighted to join Broadsheet and I look forward to building on the great, award-winning success the team has seen over recent years, especially as we head to the next horizon in delivering our strategic plan," Paul Bates said.
"To be at the heart of culture – providing consumers with insights and sneak peeks on how to best enjoy their cities – is an exciting opportunity and I can’t wait to work even closer with our teams, agencies and clients to drive their businesses forward.”
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