Retail media unit Cartology has appointed Ebonie Newman group lead - channel planning and solutions and announced a raft of internal promotions in the national agency sales team.
Newman joins the Woolworths arm in the product and platform team, lead by Steve Geelan, to create a new function that will bridge the gap between sales, product, client strategy and insights.
She joins Cartology with more than 15 years media experience across Australia and the US, most recently as global chief commercial officer at Storyful where she played a pivotal role in the relaunch of the organisation from social video company to a data-led, news and intelligence agency.
“Ebonie boasts experience in developing client-led solutions, in data-led environments," says Geelan, head of product and platform at Cartology.
"With the breadth of opportunities online, in-store and in-centre, Ebonie will play a key role in our product and platform growth strategy.”
Newman’s appointment coincides with the announcement of a newly developed national agency leadership team.
This team bridges talent and experience from its agency sales team and the Shopper sales team to drive collaboration and customer-led results for agency partners.
The agency sales team sees six internal promotions across senior roles.
Head of agency sales roles: Ashleah Harding (VIC), Carla Vella (QLD), Shannon Moriarty (NSW) and Sophie Hodgson (NSW).
The extended agency sales team’s group sales managers will be made up of Carolyn Esler, Daniel Hrvatin, Kristie Barnfather, Sam Cameron, Samantha Barron, Steph Davis and Tom Zavecz.
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