Cartology has revealed the shortlist for its Campaign of the Year Awards with a line -up of FMCG leaders including Nestle Purina across two categories.
Building on the demand and success of its category at the Woolworths Supplier Awards, the Cartology Campaign of the Year awards celebrate strategic thinking and innovation in retail media across four categories, recognising brands who take a customer-led approach, to drive returns and deliver best in class retail media campaigns.
There are four award categories in which brands have entered into, with 13 brands shortlisted.
Category finalists:
Best omnichannel campaign
Beiersdorf | Nivea consumer promotion
Coca-Cola Europacific Partners | Sprite Lemon+ launch
Jacobs Douwe Egberts | L’OR Iced Coffee
Swisse Wellness | Functional Fun Gummies
Best small supplier campaign
Vittoria Food & Beverage | Jarlsberg month
Wahl | Brand launch
Good Goods | Who gives a crap launch
Best event activation
Nestle Purina | Cat Give Back
Peters Ice Cream | Summer of Ice Cream
Remedy Drinks | Winter Essentials
Best use of customer insights
Asahi | GoZero consumer promotion
Nestle Purina | Cat Give Back
PepsiCo | Great Australian Bites
“Our clients and partners are doing fantastic work in the retail media space, alongside our sales and strategy teams and we’re pleased to offer brands further opportunities to be recognised for their work and success in retail media," says Cartology managing director Mike Tyquin.
Stephen Borg, national retail sales manager of Vittoria Food & Beverage, says he's thrilled that Jarlsberg has been named a finalist.
"Our campaign in collaboration with Cartology achieved outstanding sales results which demonstrated the effectiveness of a through the line campaign that leverages the strength of the brand," says Borg.
Rodney Wieczorek, head of sales - Asahi Life Beverages, says being shortlisted for the awards is a nod to the success of the team at Asahi Beverages and the innovation and strategy that’s gone into leveraging retail media.
In November, leading brands will come together to celebrate retail media success at Cartology’s Campaign of the Year Awards at Pier One Sydney Harbour.
Four brands will take away the category awards with one walking away as the 2023 Cartology Campaign of the Year Grand Prix winner.
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