Mutti has been named the Cartology 2024 Campaign of the Year winner for Woolworths Supermarkets, while The Lego Group was awarded the 2024 Campaign of the Year winner for BIG W.
From more than 47 nominations and 19 finalists, Beiersdorf, MCoBeauty, Mutti, Patties Food Group and Snackbrands Australia were crowned category winners.
Cartology’s MD Mike Tyquin said the calibre of campaigns seen this year have cemented what good retail media looks like and elevated more than ever the impact it can achieve.
“These award-winning campaigns truly redefine retail media excellence and share some common threads that we’re seeing across our most impactful campaigns," he said.
"They're built on a foundation of clear objectives, supported by deep customer insights to inform solutions and measurement that links back to the objectives. We also see a truly integrated creative approach across the customer journey, ensuring the right message at the right time for customers.
"By understanding customers, these campaigns deliver not just a fleeting impact, but long term engagement and growth."
2024 Campaign of the Year judge and Woolworths Group’s MD of CustomerX, Jane Danziger comments these winning campaigns transformed the digital and physical shopping experience into immersive brand experiences.
"By weaving creativity throughout the customer journey – they capture attention, foster engagement, and ultimately, etch the brand into the customer’s memory, all while delivering an exceptional customer experience," she said.
The 2024 Cartology Campaign of the Year winners:
2024 Cartology Campaign of the Year | Woolworths Supermarkets
Mutti
2024 Cartology Campaign of the Year | BIG W
The Lego Group
BIG W : Best use of Customer Insight category winner
MCoBeauty
Woolworths : Best Digital Strategy category winner
Beiersdorf Nivea
Woolworths : Best use of Customer Insight category winner
Unilever Lynx Fine Fragrances
Woolworths : Best NPD Campaign category winner
Snackbrands Australia Thins
Woolworths : Best Omnichannel Campaign <250k category winner
Mutti
Woolworths : Best Omnichannel Campaign >250k category winner
Patties Food Group, Four’N Twenty
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