Cartology, the retail media arm of Woolworths, today announced a new brand positioning and agency proposition, committing to bring brands, agencies and partners closest to customers, powered by its unique data.
Agencies can now buy data rich media solutions through the Shopper screen network paired with off-network digital video (You Tube) and display, enabling holistic planning, all powered by first party data.
Cartology now offers more effective campaign planning enriched by customer insights, optimisation through more precise customer targeting, and measurement beyond the current benchmarks of reach and frequency.
For the Shopper screen network, Cartology has developed a proprietary customer targeting data platform, Core by Cartology.
Brands can reach broadcast audiences and shoppers and get granular to pinpoint verified and active category and sub-category customers to deliver greater campaign impact and efficiency.
Agencies can now find Shopper screens that over-index in particular buyer behaviours and customer attributes, based on real data, not claimed preferences.
“When you apply high quality first party data to high quality media channels, that’s where the magic happens," says Cartology’s GM of marketing and insights, Jodie Koning.
"We’re excited about launching our new agency proposition and applying a new level of smarts to bring brands closest to the right customers, and we’re only getting started.
“Our integrated sales team is ready to find more precise solutions for agencies and brands, whether FMCG or non-FMCG and we continue to work on exciting new developments in off-network.”
For Cartology has had significant growth since startup four years ago, with a boost 12 months ago when acquiring Shopper media a year ago.
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