Cartology, the Woolworths' retail media business, has launched Brand Video on woolworths.com.au.
The new format marries the engagement of above the line brand video with shoppable advertising.
Nivea is one of the first global brands to trial the product.
“The opportunity to bring our brand to life in the retail environment was a huge opportunity that we were excited to trial with Cartology," said NIVEA’s general manager marketing & eCommerce, Kate Hensley.
"Carrying our brand messaging from other platforms onto an eCommerce environment enabled us to connect with customers with rich brand content and storytelling at a key moment of discovery.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.