Woolworths' Cartology is expanding its retail video network, adding weigh scale screens and assisted checkout screens to its omnichannel network.
The expansion will give brands access to 4,000 weigh scale screens in high-dwell deli and seafood service areas at Woolworths Supermarkets and over 10,000 assisted checkout screens to connect to customers throughout their shop.
Enabled by full motion capabilities and creative flexibility within the Woolworths environment, the expanded offering further compliments Cartology’s end to end offering including its screen network of over 5,300 screens across retail out-of-home, Woolworths Supermarkets, BIG W and Metro Supermarkets.
Cartology’s GM of product, Steve Geelan said in-store continues to play a critical role in customers' shopping journeys.
"Having built a connected omnichannel ecosystem, we continue to look for strategic opportunities for brands and partners to connect to customers and enhance their shopping experience," he said.
“Through the growth and digitisation of our in-store screen network, brands have a creative canvas to reach and influence customers through branded video content that can drive awareness of a new product, inspire meal time planning at the deli and seafood counters, or influence and leave a lasting impact at the checkout.”
The screens will be live in the coming months.
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