Cartology has appointed Paul Bates in the newly created role of GM - agency sales, leading the national agency sales team.
Starting his role at Cartology this month, Bates will report into director of sales and client partnerships Robbie Hills.
Bates joins Cartology with over 25 years experience in advertising and media including his most recent role of national sales director - media and content at REA Group.
Hills says Bates' leadership and expertise in digital, data and tech will bolster the agency team, supporting the agency proposition and future growth ambitions.
"Through our agency proposition, we’re doubling down on unlocking Cartology insights to get brands even closer to customers through off-network and ensuring we put the smarts of retail media into retail out of home, delivering the right customers through the right solutions," he said.
Bates said he has watched Cartology from the sidelines over the last four years.
"Leading the rapidly evolving retail media landscape and the opportunity to be part of this space really inspires me," he said.
“The opportunity to drive innovation, together with closed-loop reporting and insights, will ensure we continue to accelerate the business and I am delighted to be joining Robbie and the entire Cartology team.”
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