Cartology has has appointed Tony Prentice director of client partnerships and sales.
He joins Cartology with more than 25 years of media experience, most recently chief revenue officer at Mammamia.
Prentice will start his new role, effective immediately, leading Cartology’s Client Partnerships team, Agency Sales team, BIG W sales team and Client Strategy team.
“Retail Media is the most exciting media to be a part of and a substantial part of that is the opportunity that it gives to brands at a time where it's more challenging than ever to reach and influence the right customers," he said.
“The advertising landscape is changing, how brands connect with customers is changing and we're uniquely positioned to deliver context, insights and end to end solutions that drive brand results. I'm looking forward to leading the team in the next phase of our growth."
Managing director Mike Tyquin said Prentice has been a long time industry peer of his.
"I’m excited to see him bring his expertise in commercial and sales strategy and data-driven decision making into the business," Tyquin said.
“We’ve just celebrated Cartology’s fifth birthday and the next stage of our development and growth is incredibly exciting.
"We’ve got a big job to do to continue to lead the market in customer media in-store, online and through retail out of home by connecting and unlocking our end to end proposition for our clients.
"It’s more important now than ever for our sales teams to be interconnected and Tony’s proven track record of success makes him the ideal candidate to lead our team in this exciting new direction.”
His hire is part of a series of appointments.
Martin Wood has been appointed general manager, agency partnerships and sales. Reporting to Wood, Marie Galinsky will also step into the role of head of agency sales - southern states, Sophie Hodgson in the newly created role of head of independent agencies, Sam Cameron in the newly created role of national sales manager - large format, and Brigette Curtin group sales manager independent agencies and direct in NSW. Shannon Moriarty continues to lead the agency sales team across NSW.
“I am incredibly pleased to see the hard work of our team in the agency space come to fruition with these appointments," said Mike Tyquin.
"The growth of our sales team further develops our agency partnerships to optimise our end to end, customer media solutions and help brands grow.”
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