Former Nine Entertainment executive Chris Rutten is the new director of operations at Cartology, the Woolworths retail media unit.
His core focus will be on integrating technology and systems that promote best practice.
Rutten joins Cartology with extensive experience in platform development and operations across digital, OOH, broadcast and publishing.
In his most recent in-house role, he served as Nine Entertainment’s digital chief operating officer.
"Cartology has an extremely compelling ecosystem of products from OOH and point of sale, to digital and true 360-degree ROI insights," says Rutten.
“I’m absolutely thrilled to be joining the Carotlogy team as we further build our offering to deliver a seamless experience and meaningful results for brands.”
Cartology’s managing director Mike Tyquin: "I am delighted to welcome a media executive of Chris' calibre to our team as we continue to build our digital and data capabilities to connect brands with customers at the moments that matter most.
“Chris brings deep expertise across our core channels of digital and OOH and has a great track record of building innovative operations and delivery platforms that achieve results for advertisers."
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