David Fernandez.
Cartology, the retail media unit of Woolworths, has appointed David Fernandez to the new role of head of growth.
He has held key leadership positions at Group M, Meta and most recently as a strategic and commercial advisor at Western Union.
The role will work closely with Martin Wood, GM of agency partnerships, with a focus on creating and managing long-term partnerships with agency groups, ensuring deeper collaboration and more effective campaign outcomes.
Wood said this appointment reflects a commitment to building strong, long term agency relationships.
"David’s leadership will be instrumental in unlocking growth through strategic partnerships and solutions that deliver impactful results," he said.
Fernandez said he excited by the opportunity to lead agency growth at Cartology.
"I’m looking forward to collaborating more deeply with our agency partners, understanding their unique needs and enabling them to leverage the full power of retail media through their media strategies," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.