Vanya Mariani, Carsales' commercial director of media (sales and customer solutions), has been appointed chair of the IAB Australia board of directors.
Seven West Media's director of data and growth, Andrew Brain, has been appointed deputy chair.
Rebecca Costello and Suzie Cardwell will join the IAB board as representatives for The Guardian and for Nine.
Mariani was previously IAB deputy chair and succeeds Matt Rowley who stepped down from the IAB Board following his departure from Pedestrian Media.
As chair, Mariani will work closely with CEO Gai Le Roy on several initiatives including helping the industry in relation to ad effectiveness, audience measurement, finding ways to reduce industry carbon emissions, helping all sectors to navigate changes in data usage and privacy obligations.
Le Roy said she thanks Rowley for being an "incredible chair" and ambassador for the digital advertising industry.
"During his tenure the IAB in Australia has continued to significantly expand membership, roll out a new audience ratings currency, play a major role in industry policy areas and helped drive deeper connections across the industry," she said.
"I am looking forward to working closely with Vanya, a passionate and positive industry leader representing an innovative and successful Australian business, who will help lead the board and identify important initiatives for the digital advertising industry.”
Mariani said it’s a transformational period for the industry at the moment and with that comes incredible opportunity to raise the bar.
"The IAB is committed to supporting the digital ecosystem on several key areas. Our vision is clear, and we have a wonderful team of experts that executes with excellence," she said.
Rowley said over his years of involvement he has seen the IAB grow into Australia's 'United Nations' of digital advertising.
"Like the UN, the work the IAB undertakes is complex yet immensely valuable. It has been a privilege to serve as Chair, and I'm confident that Vanya and Gai will elevate the organisation to even greater heights," he said.
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