carsales' Grey Nomads is returning to screens for a second season, just in time to inspire homegrown road trips for 2022.
The first season of Grey Nomads was a light-hearted look at the life of caravanning around Australia on the ‘Big lap’.
The return reveals the joys, struggles and reality of a retired life on the road.
“Grey Nomads made its debut in 2020, just as Australia was on the cusp of elongated lockdowns and travel restrictions. At the time of release, Grey Nomads allowed Aussies to find comfort and escapism in what was otherwise an extremely frustrating time,"says Priya Kanniappan, carsales Group Marketing Director.
“We were able to connect with audiences far and wide but particularly with baby boomers who should have been out celebrating their newfound freedoms from working life.”
Carsales has partnered with 25FPS’s Hamish Roxburgh and Felix Williamson to produce the second season. APIA Insurance is the series sponsor and will work with carsales to inspire baby boomers to get out and enjoy the great outdoors.
Grey Nomads, supported by media agency OMD and PR agency Thinkerbell.premiered February 24 and streams weeky.
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