Carly Bowra has become Are Media's director of marketing.
She joins Are Media after roles as head of marketing – creative and head of brand and category marketing at BIG W; head of strategic marketing projects at BWS; and head of campaign and creative at Woolworths Supermarkets. Most recently, she was a marketing consultant at Seven Network.
Are Media CEO Jane Huxley says Bowra is a very talented, marketer with deep experience in building brands, developing and executing effective marketing plans, and leading large marketing communications and creative teams.
“As we continue to increase the investment in our content commerce capabilities and future-proof our omnichannel brands, Carly’s strong customer focus and her proven skills in digital marketing and e-commerce are the perfect fit for our business," she says.
Bowra says she has been a fan of Are Media’s omnichannel brands for a long time – as both a consumer and a marketer – so the chance to be part of these brands is a dream come true.
“Are Media is a remarkable business in terms of its content, its engagement, its connection to Australian women and its ability to attract audiences of intention," she says.
"Jane and her team have exciting plans for the business, and I’m really thrilled to be part of it.”
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