Provider of televisions, home appliances and mobile communications, Hisense Australia, has appointed Carat as their media communications agency following a competitive pitch.
Building on a 10-year growth trajectory in the market, Hisense has appointed Carat to elevate the brand’s profile and "aspirational reputation" as it diversifies its product range in 2020.
Carat will lead a team of specialists across Dentsu Aegis Network to deliver integrated, end-to-end media strategy, buying, planning, search and performance capabilities in the Australian market.
“Hisense is a dynamic brand with big aspirations for 2020. We can’t wait to align the strategic and data-driven media capabilities of our Group to help Hisense accelerate their ambitions and reinforce their world-class reputation in market," Carat Melbourne MD Joseph Pardillo says.
This adds to the lost of Carat’s recent wins and renewals, including Medibank, L’Oréal and Energy Australia the leadership of Sue Squillace, CEO of Carat Australia and New Zealand.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.