Carat Melbourne has won the General Motors Specialty Vehicles (GMSV) account for its Australia and New Zealand launch, following a competitive pitch.
Carat will support GMSV with end-to-end media strategy, planning, implementation and optimisation for its ANZ business including all paid media across the product portfolio.
This will include GMSV’s iconic range of full-size North American trucks, the Chevrolet Silverado 1500 LTZ Premium, the new-entry Chevrolet Silverado LT Trail Boss and all-new Chevrolet Silverado 2500, plus the C8 Corvette, now built for the first-time in right-hand drive.
Chris Ernst, managing director Carat Melbourne: “We’re thrilled to have the opportunity to assist Jodie (Lennon) and the GMSV team launch their incredible products here in Australia and New Zealand. I also couldn’t be prouder of the team at Carat.
"To have been chosen based on our credentials in digital and performance marketing, through to offline strategy, planning and buying is a great reward for the awesome team who were involved in the process.”
Jodie Lennon, general manager of marketing, CX, communications at GMSV: “The pitch was competitive, Carat bring media expertise and diversified business platforms (and are a trusted partner globally).
"GMSV is a challenger brand and it’s essential to have partners who will work in harmony to gather customer insights and use them to guide our in-market activities, with a laser focus on efficiency. We are excited to have Carat in our fold as we continue to build awareness of the GMSV brand.”
Carat Melbourne has also made two senior appointments.
Richard Lehocz, who has been with Carat for three years as head of client leadership, has been promoted to general manager.
Publicis Groupe’s Stephanie O’Donnell has joined the agency as group investment director. She spent more than five years at Publicis, most recently as Melbourne investment sirector, Spark Foundry. Before Publicis she has worked with Initiative, 303LOWE, DWA and Mindshare.
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