Dentsu's Carat Western Australia has been appointed to cattle, beef and aquaculture business Harvest Road Group.
Carat will be responsible for media strategy, planning, and buying services.
“We were very impressed with the level of strategic thinking that Carat displayed, and we believe they have the right mix of agility, expertise, and resources to support us," Harvest Road brand manager Monica Slack said.
"They clearly demonstrated their proficiency in data insights, media strategy and have a team who are committed to supporting our charge for growth.”
Carat client lead Michelle Testa said it’s exciting to add a premium brand to the roster.
"And partner with a powerful West Australian business looking to achieve accelerated growth across the country," Testa said.
Harvest Road client manager Sophie Park said the team is beyond thrilled.
"We put dentsu’s proprietary planning and geo mapping tools to the absolute test on this new business approach and were able to demonstrate our capability and new thinking as a result," Park said.
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