Dentsu company Carat Victoria will continue its six-year relationship with Beacon Lighting, retaining the media account, responsible for all paid media strategy, planning and buying including brand, performance and programmatic.
Carat first won the Beacon Lighting account in 2018, expanding the relationship in 2021 and now in 2024 for a further three years.
Carat Victoria MD Richard Lehocz said the agency is proud to be continuing its partnership with Beacon Lighting.
"To be able to continue to push the brand into new growth is a wonderful testament to the work done by the Carat team and the trust Beacon Lighting has in us, to drive never before growth for the brand," he said.
Beacon Lighting CMO Prue Robinson said over the years, the team at Carat have grasped the company's business, goals, and especially its shift to trade.
"Consistently enhancing our marketing plans. We're eager to keep working together to reach our objectives," she said.
The extension of the relationship with Beacon Lighting comes as Carat Victoria celebrates multiple key appointments; the promotion of Toni Frith to the role of group investment director – Victoria and the appointment of Catherine Kealy as senior client director, leading Kraft Heinz.
This announcement follows Carat’s recent appointment by General Motors to handle all paid media strategy, planning and buying for the launch of the Cadillac LYRIQ into the ANZ markets.
The appointment extended Carat ANZ’s existing relationship with GM, with Carat also responsible for all paid media for Chevrolet and Corvette.
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