V8 Supercars will head into its new era with Carat as its media agency, with the Dentsu-backed unit hinting at “broader content opportunities”.
It announced the win this morning, saying that landing the circa $7 million account was a joint effort between its Melbourne, Sydney, and Brisbane offices.
Carat CEO Simon Ryan said the agency may be looking to switch things up.
“V8 Supercars is a great partner for us and we are thrilled to be working with James [Warburton] and his experienced team,” Ryan said.
“V8’s has a great line-up for 2015 and beyond, we look forward to strengthening our partnership along with working with them on broader content opportunities.”
CEO of V8 Supercars, James Warburton, said that Carat would work hand in hand with the sport to broaden out its appeal.
“Simon and his team demonstrated a strong understanding and affinity to V8 Supercars,” Warburton said.
“We look forward to working with Carat, broadening the appeal of the sport and focusing on our strategic framework for the future.”
The V8 Supercars is heading in a new direction, with the traditional Holden v Ford battleground being shaken up by the addition of Nissan, Mercedes-Benz, and Volvos being added to the category.
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