Carat South Australia, a dentsu company, has retained its position on the South Australian government’s master media scheme following an open tender.
The agency was first appointed to the state’s media account in 2019, and has worked on several campaigns including South Australian Tourism Commission on both Domestic and International accounts, LIV Golf Adelaide with Events South Australia, 2022 VAILO Adelaide 500 with SA Motorsport Board, and SA Voice to Parliament with the Department of the Premier and Cabinet.
Adele Gibb, Carat SA MD, is thrilled to continue the partnership.
"We are excited to be once again collaborating with Wavemaker to deliver strong, impactful and meaningful results for our amazing state," she said.
Danny Bass, CEO of media for dentsu, said the continued relationship demonstrates the confidence the government has in Carat, and dentsu, to drive impactful campaigns.
"We are proud to have such an important role in helping the government succeed in delivering its communication goals," said Bass.
Jehad Ali, director – brand and marketing for the Department of Premier and Cabinet, said: “Carat has demonstrated a deep understanding of our objectives and we look forward to achieving continued success with our collaborative efforts.”
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