Media agency Carat has taken to Twitter to apologise after a member of staff accidentally tweeted from one of its client's accounts.
The original tweet was posted from the Virgin Airlines account and was directed to US superstar Kanye West. The tweet said “@kanyewest EAD (eat a dick) you douche”.
The tweet was promptly deleted, with Virgin Australia soon after tweeting: “A recent tweet on our account was not published by a Virgin Australia employee and we are investigating the matter.
“We apologise for any offence caused.”
Since then it transpired the tweet came from the airline's media agency – Carat. No doubt leaving a social media exec somewhat red faced.
The agency then took to Twitter to say: “Carat Australia apologises for a recent tweet that we mistakenly posted on Virgin Australia’s account. We regret any damage possibly caused.
Speaking to AdNews, a spokesperson from Carat said the parties involved remain working with Carat and it is currently “reviewing the appropriate action to take” with them.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.