Carat Adelaide has won the sought after Beyond Bank account following a competitive pitch.
The 60-year-old Beyond Bank is one of Australia’s largest 100% customer-owned banks, with more than 260,000 customers across metro and regional South Australia, WA, NSW, Victoria and the ACT.
Carat will handle TV, radio, print, out-of-home and digital starting March 1.
“Our partnership with Carat allows us to bolster our capacity to engage across our network, in line with our aim to be the best local bank and to create real value-based outcomes for our customers and communities across Australia," says Peter Rutter, general manager of strategy, brand and community.
Vikki Friscic, managing drector of Carat Adelaide: “To be awarded the prestigious Beyond Bank is beyond amazing! We see enormous opportunities for Beyond Bank and are privileged to be able to partner with such a collaborative and unified team.”
In 2007, the Beyond Bank Foundation was established with a primary purpose to give back to the community and support community endeavours. The foundation has contributed more than $25 million to local communities through sponsorships, grants, and donations.
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