Captive Vision Outdoor (CVO), part of the independently owned and operated media group VMG, has been awarded a 10+ year contract with Australian Rail Track Corporation to manage and develop its regional NSW out-of-home (OOH) assets following a competitive tender process.
The contract includes both new and existing locations across regional NSW.
The road-facing billboard sites will provide local, state and national advertising clients coverage of regional NSW from the Victorian border up to Northern New South Wales.
The appointment further strengthens Captive Vision Outdoor’s rail and roadside coverage, with the OOH company winning a 10+ year contract with Queensland Rail to develop over 250 prime static panels across more than 75 stations back in May.
Peter Franklin, VMG’s head of commercial for OOH, said: “We’re delighted to have been awarded this coveted contract with ARTC and to be partnering with them to create Out-of-Home assets in regional NSW.
“The ARTC operates one of the largest rail networks in the nation spanning 8,500km across five states. To be able to expand our network and creative cost-effective advertising spaces, is something we’re very excited about.”
Michael Fishwick, VMG CEO, said: “This new contract gives CVO the opportunity to expand its local area marketing expertise into regional areas, continuing to support businesses of all shapes and sizes and providing affordable Out-of-Home on an even larger scale.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.