Global online design platform Canva has announced a raft of new social media features including the ability to plan and schedule content directly from Canva as well as new templates and publishing options for TikTok and Instagram Reels.
Canva Pro subscribers and more than 60,000 nonprofit organisations as part of Canva’s nonprofit program will have access to the new Content Planner to schedule upcoming social media content directly from the Canva Editor to a range of social networking platforms.
“There has never been a more critical time for sharing messages on social media, particularly amid the ongoing pandemic as small businesses work to keep their customers informed, millions of people look to kickstart their own side-hustle and community groups work to stay connected despite being apart," Canva Pro head David Burson says.
"While these product updates will add even more value to Canva’s growing repertoire of marketing capabilities, we hope they’ll also go a long way in keeping people connected, creative, and together."
The new Magic Resize feature allows users to automatically resize and schedule designs optimised for a variety of social platforms.
With 80% of Canva Pro users using the platform in a marketing capacity, Canva Pro also includes access to an additional 170,000 premium templates and tools.
In addition to the new Content Planner, Canva has also launched a variety of templates to help content creators capitalize on the mass adoption of both TikTok and Instagram Reels.
The new templates are available to all users along with the ability to publish from Canva’s video editor directly to TikTok.
“The emergence of these new social networking platforms presents a unique opportunity for content creators to engage with new audiences in ways that weren’t previously possible," Burson says.
"We’re thrilled to be rolling out these new templates and publishing options as we double down on our mission of empowering our community to design anything and publish anywhere."
Canva’s Content Planner and scheduling currently supports Facebook pages and groups as well as Twitter, LinkedIn, Slack, Pinterest, Weibo and Tumblr with more platforms coming soon.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.