The 71st Cannes Lions International Festival of Creativity announced days three winners in Creative B2B, Creative Data, Direct, Media, PR and Social & Influencer Lions.
Trophies went to VML Sydney, CHEP Network Melbourne, M&C Saatchi Sydney and Special Sydney.
In the Creative B2B Lions 371 entries were received and 13 Lions awarded: six Gold, four Silver, two Bronze.
The Grand Prix that went to ‘Meet Marina Prieto’ for JCDecaux by David, Madrid.
In the Creative Data Lions 366 entries were received and 12 Lions were awarded: three Gold, three Silver, five Bronze.
The Grand Prix was awarded to ‘Room For Everyone’ for Mastercard by McCann Poland, Warsaw.
VML Sydney got a Bronze for Rip Curl Virtual Pro for Ripcurl.
“Our Grand Prix winner ‘Room for Everyone’ is the best argument for creativity as the key lever for determining success. This work delivers socially, economically, geographically, and culturally. It helps create a booming small business economy, reminds us that there is more that unites us than divides us, takes data and uses it with such incredible finesse and achieves all of this in one campaign," Creative Data jury president, Rose Herceg, country president Australia & New Zealand, WPP, ANZ, said.
The Direct Lions received 2025 entries and 62 Lions were awarded: 10 Gold, 20 Silver, 31 Bronze.
The Grand Prix went to ‘The Everyday Tactician’ for Xbox Games Pass by McCann London, UK - the campaign’s second Grand Prix so far this year.
CHEP Network Melbourne won a Bronze for Climate Doctor's Certificate for School Strike 4 Climate. Media and PR by CHEP Network Melbourne.
In the Media Lions 1888 entries were received and 60 Lions were awarded by the Jury: 10 Gold, 19 Silver, 30 Bronze.
The Grand Prix was presented to ‘Handshake Hunt’ for Mercado Libre by Gut, São Paulo, Brazil.
The PR Lions awarded 50 Lions from 1528 entries: eight Gold, 16 Silver, 25 Bronze.
The Grand Prix went to ‘The Misheard Version’ for Specsavers by Golin, London, UK.
M&C Saatchi Sydney got a Silver for The Plastic Forecast for the Minderoo Foundation. Media by Jellyfish France and PR by M&C Saatchi Sydney and the Minderoo Foundation Perth.
In the Social & Influencer Lions 1769 entries were received and 56 Lions were awarded: 9 Gold, 18 Silver, 28 Bronze.
The Grand Prix was presented to ‘Michael Cerave’ for Cerave by Ogilvy PR, New York.
Special Sydney, alongside Special Los Angeles was awarded a Bronze for Be Honest for Uber Eats.
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