A Cannes Lions Grand Prix has been awarded to One House To Save Many for Suncorp Group, by Leo Burnett Sydney, weather resilient housing that is resilient to fire, flood, storm and cyclone.
The jury was "blown away" by the boldness of the idea.
"We are very stoked," Emma Montgomery, CEO, Leo Burnett Australia, told AdNews from Cannes where she celebrated with a small team.
"We had a close knit celebration with this brilliant team, with more to follow with the extended team when we get home.
"Also - these lions are heavy!"
Amanda Wheeler, Leo Burnett's chief client partner: “We’re absolutely thrilled by the win. One House has been a long journey, and involved many wonderful and talented people at Leos, Suncorp, The Glue Society and beyond.
"And to win a Grand Prix in Innovation is particularly sweet, because innovation is at the heart of the idea from start to finish; from the insight, to the idea, to Suncorp creating a product that was central to the promise and then innovation was amplified by partners such as OMD, James Cook University, CSIRO, Room 11 Architects and The Glue Society.
"But at the heart of it was a great partnership between an agency and client.
"This is rare and we thank Mim Haysom and her team for the opportunity and the faith in a great idea.”
The award came in the Innovation Lions, honouring ground-breaking innovation, technology and problem solving, 117 entries were received and four Lions were awarded: 1 Gold, 1 Silver and 1 Bronze.
Innovation Lions Jury President, Cleve Gibbon, CTO, Wunderman Thompson, US: "Every year in Australia, homes are destroyed and billions are spent on rebuilding communities due to extreme weather events.
"The One House set out to achieve something never done before — it democratises access to resilient housing materials to protect homes against tropical cyclones, floods, and fires.
"This housing solution was brought to life through a creative brand/agency partnership backed by the Australian government to deliver a commercially viable transformative product.
"As a jury, we were blown away by the boldness of the idea, the creative bravery of the execution, and the massive societal, environmental and economic impact. One House innovation has started a movement."
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