Australia has won one Gold Lion, three Silver Lions and seven Bronze Lions on day two at Cannes Lions International Festival of Creativity 2021.
The Donation Dollar campaign continues to be a standout, taking home another Gold, two Silvers and a Bronze Lion on the second day of the festival after winning a Gold Lion on day one.
Saatchi & Saatchi Melbourne has scored a Gold Lion in Direct for the Channels - Use of Ambient Media: Small Scale category for Donation Dollar, for the Royal Australian Mint.
The agency also won a Silver Lion in Direct for Direct: Sectors - Not-for-profit/ Charity/ Government category for the same work.
Herd MSL also picked up a Silver Lion in PR for the Culture & Context - Single-market Campaign category for the Donation Dollar campaign, alsongside a Bronze Lion in PR for the PR Techniques - Launch/ Re-launch category.
Clemenger BBDO Melbourne has won a Bronze Lion in Direct for the Direct: Sectors - Food & Drink category for its work, VB Solar, for Carlton & United Breweries.
The agency also received a Bronze Lion for the work in PR for the PR: Sectors - Food & Drink category.
CHE Proximity Sydney and Mindshare Sydney have won a Silver Lion in Media for the Media: Sectors - Consumer Services/ Business to Business category for their work, Sloways, for IAG.
Brother & Co Brisbane has won a Bronze Lion in Media for the Channels - Use of Audio Platforms category for its work, Slow Down Songs, for the Australian Road Safety Foundation.
VMLY&R Melbourne has won a Bronze Lion in Media for the Channels - Use of Ambient Media: Large Scale category for its work, A Future Without Change, for Monash University.
AKQA Melbourne in collaboration with AKQA Sao Paulo has won a Silver Lion in Creative Data for Creative Data - Data-driven Consumer Product for its work, Code of Conscience, for Instituto Raoni.
Host/Havas Sydney has won a Bronze Lion in Social & Influencer for the Social Insights & Engagement - Real-time Response category for its work, Bring On Winter, for Air New Zealand.
The Monkeys Sydney, part of Accenture Interactive, has won a Bronze Lion in Social & Influencer for the Social Content Marketing - Social Film category for its work, When Will She Be Right?, for UN Women Australia.
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