The 2018 Cannes Lions is underway, with the finalists for the Pharma and Health and Wellbeing categories revealed.
Australia garnered Nine nominations with agencies such as McCann Health Sydney, BWM Dentsu Sydney, Y&R Melbourne and Deloitte Australia Melbourne all making the shortlist.
Below is each Australian finalists broken down by sub-category.
Nutraceuticals
Title: Gusty
Brand: P&G
Product: Metamucil
Medium Entrant: Film craft - Script
Company Entrant: McCann Health Sydney
Idea creation: McCann Health Sydney
Creation Production Media: Truce Films Melbourne
Health and Wellness tech
Title: Project Revoice
Brand: The ALS Association
Product: Charity
Medium entrant: Use of Technology and PR
Company Entrant: BWM Dentsu Sydney
Idea creation: BWM Dentsu Sydney
Creation Production Media: Finch Sydney / Rumble Studios Sydney
Brand-led education and awareness
Title: Sip Safe
Brand: Monash University
Product: Monash University
Medium entrant: Product Innovation, Brand Experience and Activation and Direct
Company entrant: Y&R Melbourne
Idea creation: Y&R Melbourne
Health services and facilities
Title: Lucy
Brand: Prince of Wales Hospital
Product: Healthcare
Medium entrant: Digital Craft: User Experience (UX)
Company entrant: Deloitte Australia Melbourne
Idea creation: Deloitte Australia Melbourne
Creation Production Media: Deloitte Australia Melbourne
Media: Deloitte Australia Melbourne
Insurance
Title: AAMI Smartplates
Brand: Suncorp
Product: AAMI
Medium entrant: Use of Technology and Digital - Platforms
Company entrant: Ogilvy Australia Melbourne
Idea creation: Ogilvy Australia Melbourne
Creation production media: Ogilvy Australia Melbourne
In the category of Pharma, only one Australian finalist has been listen, CHE Proximity, for its 'Hearing test in disguise' campaign.
Non-regulated
Title: Hearing test in disguise
Brand: Cochlear
Product: Cochlear Hearing Implants
Medium entrant: Film Craft: Use of Music / Sound Design, Branded Content & Entertainment: Digital & Social, Film, TV and Online Film Content and Digital - Platforms
Company entrant: CHE Proximity Melbourne
Idea creation: CHE Proximity Melbourne
Creation production media: Revolver/Will O'Rourke Sydney
Media: CHE Proximity Melbourne
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