Clemenger Melbourne's TAC Meet Graham cleaned up at last night's award ceremony scoring 10 Lions overall, including Gold in Promo & Activation and PR.
The campaign also won three Silver Lions in the Promo category, and three Silver in PR, as well as two Silver in Outdoor. It has already won the Grand Prix in the Health and Wellness category.
Clems also picked up five Lions for Snickers Hungerithm, including four in the Promo category, and one in PR.
Marcel Sydney also scored a Gold Lion in Outdoor for the Air-Ink initiative for Tiger Beer, which harvested pollution from the air and recycled it into sprayable ink.
Also in Outdoor, McCann Melbourne’s Made Possible By Melbourne took home two Silver Lions. Working across multiple out-of-home (OOH) platforms, the campaign constructed mock-up versions of research projects currently being conducted by the university. The campaign was also awarded one Silver Lion in the Promo and Activation category.
McCann Melbourne's Playnasium for the YMCA was also awarded a Silver Lion in Outdoor.
BWM Dentsu Melbourne's The Tailor Made Store for Chadstone Shopping Centre and Saatchi & Saatchi Sydney's Rescue Rashie for Westpac each won Bronze Lions in Outdoor.
In PR BWM Dentsu Sydney picked up a Silver Lion for its Premmie Proud campaign with BabyLove.
On Glass, Host #Redefinewomen lost out to Fearless Girl.
Agencies scoring a Bronze Lion include TBWA\Melbourne + Eleven PR for the ANZ's Hold Tight campaign, Saatchi & Saatchi for the Rescue Rashie for Westpac and Ogilvy Melbourne & Ogilvy PR were awarded Bronze for AAMI's Smartplates.
Check out AdNews' predictions of what will do well this year.
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