Richard Kellam.
Canadian print and digital solutions company DATA Communications Management Corp has acquired Australasian brand tracking and social media insights agency Zavy.
The company intends to integrate Zavy into its suite of technology offerings which drive productivity in marketing workflows.
Zavy will retain its branding and its existing services and product offerings, together with current staff.
Commercial details of the deal haven't been released.
“We are very excited to be joining DCM’s team at a pivotal point in Zavy’s growth journey,” said David Bowes, Co-Founder and Managing Director of Zavy.
“As we turn the page to begin a new chapter for Zavy, I would like to acknowledge and thank our founding partner TRA and its team for their guidance and support since we established the business in 2016 and grew it into a market leading presence in the Australasian market with a strong client roster across the financial services and retail sectors.”
Richard Kellam, CEO of DATA Communications Management Corp, said advanced social media technology and analytics and is critical to maintaining a pulse on brand health and performance and driving business value.
"We are excited to bring Zavy to the North American market to help marketers bring a strategic lens to their social media activity and ensuring a return on their marketing investments.”
Zavy’s client roster incudes global and national brands such as Arnott’s, Pizza Hut, Spark, ASB and Mitsubishi & Coopers.
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