Independent agency Richards Rose has been selected by Campos Coffee to help expand its brand across all channels for Australia and the US, following a competitive pitch.
Campos Coffee has been operating since 2002 and is one of Australia’s largest providers of quality specialty coffee with over 700 café partners.
“After a rigorous selection process, we decided to partner with Richards Rose because of their track record in building growth brands over time as well as their credentials in developing meaningful partnerships, not just great creative work," Campos Coffee CEO Damian Roche says.
The agency has been briefed to develop the brand strategy, organising brand idea and communications across all channels, as well as any other innovation projects for Campos.
“Campos is such an authentic brand that has been carefully grown and we look forward to working with Damian, Will and the team to apply that same care to an ambitious growth strategy," Richards Rose CEO Digby Richards says.
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