A new alliance of conservation groups has launched a new multi-channel advertising campaign to advocate for stronger nature laws in Western Australia.
WA’s natural environment, already under stress, faces increased pressure from corporate interests lobbying to weaken existing nature laws.
Experts warn that if these efforts succeed, it will become easier for corporations to undertake projects harmful to the environment.
The alliance collaborated with Wildlings Creative to develop a campaign reflecting community concerns about the future of WA’s wildlife and natural environment.
The first wave of advertising, titled Animal Defenders, features realistic photographic and 3D renders of iconic Western Australian wildlife species, created using advanced photography, 3D and extensive retouching.
The animals are depicted using nature-inspired weapons to confront excavators clearing their habitats. These scenarios, though fantastical, highlight real threats to animals like the numbat and sea turtle.
The campaign utilises billboards, social media, and full-page press and print ads to send thousands of messages to key political figures, including the prime minister, WA premier, federal environment minister Tanya Plibersek, and WA environment minister Reece Whitby, demonstrating that Western Australians demand robust nature protection laws.
“This campaign shows our determination to fight for wildlife that can’t defend itself. The wildlife defender turtle and numbat will be seen by thousands across WA, reinforcing the need for stronger nature laws," Australian Marine Conservation Society WA director Paul Gamblin said.
Conservation Council of WA executive director Jess Beckerling said the beloved WA nature is in serious trouble.
"Powerful corporate interests are attacking nature laws during a climate and biodiversity crisis. We must act now to ensure our nature laws are protected and strengthened," she said.
Wildlings head of art Neil Martin said the agency's goal was to create visuals that resonate with viewers on an emotional level.
"By using 3D renders and meticulous retouching, we’ve brought these iconic species to life in a way that underscores their vulnerability," he said.
Credits:
Wildlings
Head of Art: Neil Martin
3D Artist: Neil Martin
Photographer: David French
Copy and Creative Direction: Matt Wilson and Pat Lennox
Strategic Director: Nicole Lennox Gray
Account Manager: Jen Wong
Australian Marine Conservation Society
Paul Gamblin
Saskia Mazzella
Environs Kimberley
Martin Pritchard
Conservation Council of WA
Jess Beckerling
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