Byron Bay-based Agency announced the launch of its "new economy" consultancy.
The founders have affectionately named it BE.AP.S. -- Behavioural Economics x Applied Psych. x Strategy -- because it is underpinned by a proprietary model for predicting future human behaviour.
“Increasingly, consumers are voting with their wallets for the world they want to live in,” says Todd Sotheren, co-founder and creative director at Agency.
He says BE.AP.S. provides sustainable and socially conscious brands with a cheat sheet for the next economy.
By embracing conscious consumerism, tthe agency model is flipped on its head to help brand clients navigate this new way of consumer thinking.
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